Alongside core design and development work, I've built hands-on experience with the following tools through automation, marketing tech, and AI-assisted workflows.
Website Development
I build responsive, functional websites primarily within CMS platforms like Webflow and WordPress, from landing pages to full multi-page and eCommerce sites. I write and edit HTML/CSS directly and extend site functionality using JavaScript, custom snippets, and AI-assisted development tools.
Includes:
- Custom design implementation
- CMS-based front-end development
- Mobile responsiveness
- Cross-browser compatibility
- SEO-friendly structure
Website Maintenance and Support
I keep sites running smoothly post-launch: updates, bug fixes, security patches, and performance monitoring to prevent small issues from becoming big ones.
Includes:
- Routine updates (CMS, plugins, themes)
- Bug fixing and issue resolution
- Security scans and monitoring
- Regular backups
- Technical support & content updates
Website Optimization (Performance & SEO)
Faster load times, better rankings, and a smoother experience for your visitors.
I optimize websites for speed, performance, and search engine visibility. From compressing images and minimizing code to improving core web vitals and implementing on-page SEO best practices, I ensure your site not only looks great but performs even better—on both desktop and mobile.
Includes:
- Performance audits and tuning
- Image and code optimization
- Core Web Vitals improvements
- On-page SEO setup (meta tags, alt text, headings)
- Technical SEO (sitemaps, robots.txt, schema markup)
CMS Integration and Customization
I integrate and customize content management systems including Webflow, WordPress, Joomla, Shopify, Squarespace, and Wix, tailoring each to allow flexible content management.
Includes:
- CMS setup and configuration
- Custom themes and templates
- Plugin and module integration
- User training & documentation
- Ongoing support and updates
UI/UX Design
Designs that not only look great but feel intuitive and effortless to use.
Great design is more than visual—it’s about crafting meaningful digital experiences. I design user interfaces that are clean, accessible, and user-centric, ensuring your visitors can easily navigate, engage, and convert. My process includes research, wireframing, prototyping, and testing to make sure every interaction is thoughtful and purposeful.
Includes:
- User interface (UI) design
- User experience (UX) strategy
- Wireframes and prototypes
- Mobile-first design approach
- Accessibility best practices
Branding & Visual Identity (Graphic Design)
Build a bold, consistent visual identity that sets your brand apart.
Your brand is more than a logo—it's the first impression you make online. I design cohesive branding elements that reflect your voice and values across all touchpoints. From color palettes and typography to custom icons and graphic assets, I ensure every visual element supports your brand story and enhances your website’s appeal.
Includes:
- Logo and brand mark design
- Color palette and typography selection
- Custom web graphics and icons
- Style guides and branding kits
- Visual consistency across all screens
I'm Emily Sims, a web designer and developer with 11+ years of experience building sites that are both beautiful and built to perform. I work across Webflow, WordPress, and Joomla, pairing design in Figma with clean, functional code. I also bring hands-on experience in marketing technology and automation from my time leading design and development at Geek Powered Studios.